Achieving your SEO growth goals

Show Notes

• ·02:15 - Identifying when SEO content needs to be rewritten. The discussion focuses on recognizing low traffic as a sign to reassess content and the importance of understanding changes in the audience's needs and behaviors. ·05:30 - The role of continuous audience engagement in content relevance. Emphasizes the necessity of regularly updating audience understanding and the pitfalls of relying on outdated personas. ·08:45 - Strategies for effective collaboration among content creation teams. Covers the dynamics of working with a mix of in-house teams and external vendors to produce high-quality content, highlighting the importance of proactive communication. ·12:10 - Impact of proactive versus reactive communication on project success. The conversation delves into how proactive communication can prevent failures and facilitate smoother operations in content production. ·15:20 - Examples of successful content campaigns from well known companies. Discusses the collaborative efforts and communicative strategies behind successful content campaigns, without naming specific companies due to confidentiality agreements.